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Aratek announced the relaunch of its website following a revamp for stronger branding and better usability.
The new and improved Aratek biometrics website features a sharper, more professional look with interesting new color palette, better typography, and tasteful animation. “The first thing that visitors will notice is how much more pleasing to the eyes the layout now is. We took pains to create a design language that says “all-business” while being friendly and welcoming,” says Samuel Wu, Aratek VP for International Business Development.
The redesign is expected to solidify Aratek’s position as the leading brand in the biometrics and security industry and convey its readiness to be the world’s digital identity provider of choice. “What will delight visitors even more is in how much more useful the site has become with judicious use informative icons, relevant illustration, and crisp copywriting,” Wu added.
“Because we value our customer’s time, we worked hard to present information plainly and easily. Without them having to dive deep, customers will, at a glance, be able to learn who we are, what we do, what products and services we offer, and how to get in touch with us,” Wu said.
The redesigned Aratek site also features a brand-new on-screen Product Finder widget for easy access to the full product line anytime without needing to navigate away from the current page.
It also has a new Instant Inquiry button that instantly connects customers to answers they need. “Customers will also appreciate our beefed-up Case Study page which lets them see how other satisfied customers have benefited from using Aratek’s technology. Moreover, we polished the About page to give visitors a clear overview of who we are, what we do, and how exactly we can help them,” Wu said.
Aratek is a global leader in the biometrics and security industry and has been helping millions manage their digital identity throughout the globe since 2004.
About Aratek
Aratek is a global leader in the biometrics and securities industry. We are dedicated to providing cost-effective products and tailored solutions. We enable governments, educational institutions, banks, and many other industries to become increasingly efficient. With our sophisticated end-to-end product portfolio ranging from fingerprint modules, fingerprint scanners, biometric mobile terminals to facial recognition terminals, Aratek is here to provide real-world solutions to real-world problems.
